This will be the most un-sexy thing you’ll read on the internet today. But the un-sexy things set us apart. Like my client who waited on hold with GoDaddy to learn what DNS means and how to configure her email address correctly. Or spending a Saturday night planning...
If you’ve had “start email list” on your list forever, you’re not alone. Many of my clients put off starting their email list because it feels overwhelming. One of my clients (a pretty well known fitness professional) has a list of 500...
Crickets. The response I often get when I sign up for someone’s email list. I fill out their form, hit submit and then…left wondering “did I do it right?” I can’t tell you how many times I’ve experienced this, especially for entrepreneurs just starting...
This is a common question. And it’s my least favorite one. “How many people are on your list?” This came up when I was chatting with a new friend at a conference last spring. I presented on email marketing and afterwards, this new friend pulled me aside. He asked...
Don’t you love how all email tools ask you something like: “Are you sure you want to send this to 32,456 people”. {Yes} “Are you really sure?” {Gah, I think so} It can take a lot to pump yourself up to hit...
