Crickets. The response I often get when I sign up for someone’s email list. I fill out their form, hit submit and then…left wondering “did I do it right?” I can’t tell you how many times I’ve experienced this, especially for entrepreneurs just starting...
You can be everyone’s cup a’ tea. And stay safe. Or, you can crack the walls of your heart and give your audience something to get behind — and grow a loyal following. Take my husband, for example. The first time he met my extended family was at Christmas. He...
This is a common question. And it’s my least favorite one. “How many people are on your list?” This came up when I was chatting with a new friend at a conference last spring. I presented on email marketing and afterwards, this new friend pulled me aside. He asked...
Don’t you love how all email tools ask you something like: “Are you sure you want to send this to 32,456 people”. {Yes} “Are you really sure?” {Gah, I think so} It can take a lot to pump yourself up to hit...
