This will be the most un-sexy thing you’ll read on the internet today. But the un-sexy things set us apart. Like my client who waited on hold with GoDaddy to learn what DNS means and how to configure her email address correctly. Or spending a Saturday night planning...
If you’ve had “start email list” on your list forever, you’re not alone. Many of my clients put off starting their email list because it feels overwhelming. One of my clients (a pretty well known fitness professional) has a list of 500...
I recently re-vamped my website and this was my steering moto: “You can have any color you want, so long as it’s black.” – Henry Ford You see, I’ve read a ton of books on this topic and watched far too many videos. The conclusion: Most websites give too...
Crickets. The response I often get when I sign up for someone’s email list. I fill out their form, hit submit and then…left wondering “did I do it right?” I can’t tell you how many times I’ve experienced this, especially for entrepreneurs just starting...
You can be everyone’s cup a’ tea. And stay safe. Or, you can crack the walls of your heart and give your audience something to get behind — and grow a loyal following. Take my husband, for example. The first time he met my extended family was at Christmas. He...
